Publications - By Topic
Direct Marketing
- L. Dintzer and R. Grossman, Test-Measure-Refine: 80 Years Later It Still Works, DM News, March 5, 2002.
- L. Dintzer and R. Grossman, Steps to Improve E-Mail Targeting, iMarketing News, August 8, 2001.
- R. Grossman, Three Trends in Predictive Modeling, Card News, 1999.